This Book will tell you:

• 10 positives that Branding allows you to do
• 8 Advantages of Personal Branding
• How long you have before someone starts to form an opinion of you?
• The Effects of Personal Branding
• The Bradshaw Philosophy of Branding
• The definitions of branding and related jargon
• The Importance of a good bio
• 16 Informational items you should consider putting in your bio
• 7 Questions to ask yourself as you prepare your bio
• Why you still need an updated Resume, even as an business-owner
• 7 Reasons why you can’t get good feedback from your friends
• 4 key Questions every resume reader wants answered
• How to get Creative with Newsletters, Press Releases and Treats
• 13 tips for your Career Advancement Web Site
• The 8 things not to do on your Career Advancement Web Site
• How to Plan & Pose for your Business Photos
• 26 Photography Suggestions for women
• 12 Photography tips for men
• Top 7 Ways to Design Your USP or Competitive Advantage Statement
• How to create a 30 second networking statement, identifying your competitive edge
• Items to include and a suggested sequence for your 30-Second Networking Statement
• How to change your 30 second pitch to keep repetitive listeners interested.
• The difference between a mission and the vision
• 5 Steps to create a vision and mission
• 12 Powerful Benefits to Storytelling:
• What 2 key points make a Knowledge-Sharing Story
• 3 Issues and Traps to look out for in Knowledge-Sharing Stories
• 7 Occasions when is Storytelling most Effective