Specializing in Marketing, Business Development & Organizational Improvement

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Bradshaw & Co. is a network of experienced professionals,
and subject matter experts. We represent various disciplines, and numerous industries. We specialize in helping you reach your goals.

We are based in Los Angeles...effective nationwide. Use us to get more customers, clients, and contacts in your target areas.
 
 
JEROME SMART

Results-driven executive with leadership in business/product development, sales, marketing, startups and P&L accountability.

Spearheaded $80 million sales increase in 2 years while taking 6 districts to top 10 performance.
Grew revenue from $55 million to $95 million in 2 years with key customers including Sam's Club, Costco and BJ's.

Goal-oriented leader with success in opening new markets, rejuvenating sales and exceeding objectives.

  • Propelled region's sales 18% to $1+ billion while increasing product profitability mix 18% within competitive market.
  • Generated $15 million incremental revenue by conceptualizing new packaging for existing product lines.
  • Increased revenue $16 million with industry leader by successfully securing distribution channels for 2 new products.

Tenacious achiever who spurs teams to excellence and consistently increases revenue and profitability.

  • Played key role in driving revenue from $115 million to $175 million in 2 years.
  • Pivotal in growing national accounts volume from $225 million to $298 million in 1 year through category management.
  • Recruited to lead turnaround of underperforming division; increased volume 33% and profit 38% in 1 year.

Innovator adept at capitalizing on new business opportunities. Excellent communication, negotiation and team-building skills.

MBA, General Management, Southern Illinois University, 1994 ? BSBA, Marketing, University of Missouri, 1986
Licensed Real Estate Broker, Missouri, 2000

PROFESSIONAL EXPERIENCE

GIBRALTA HOMES, INC., 2000-Present
Residential and Commercial Real Estate Development startup.
President

  • Identified urban development opportunities within St. Louis. Assembled sites for development/negotiated JV agreements.
  • Developed 13-unit new-home community that is projected to generate $2.3 million revenue. Created plans for Phase II.

RALSTON PURINA COMPANY - GROCERY PRODUCTS DIVISION, 1994-2000
Director, Retail Development, Customer Development Group, Western Region, 1999-2000

  • Led team of 7 managers, 6 regional brokers and 31 Western geographical managers to propel sales to $1.05 billion.
  • Managed $8.5 million budget. Met all 7 measures of profitability and performance affecting 37% of company volume.

Retail Development Leader, National Retail Team, 1997-1999

  • Directed staff of 30+ managers and 4 brokers for up to 15-state region. Created all sales, marketing and promotional plans.
  • Increased region's sales from $688 million to $888 million. Achieved 95% retail distribution on all new introductions within 60 days.

Team Development Manager, National Retail Team, 1996-1997

  • Selected as 1 of 10 members of Executive Team to create company's national retail team; reported directly to CEO
  • Developed top-performing sales force recognized for field sales promotion leadership by national industry publication.

Team Leader, National Accounts - Wholesale Clubs, Eastern Region, 1995-1996

  • Increased regional sales from $55 million to $95 million. Eclipsed company targets for sales, profit and inventory turns.
  • Managed $5 million promotional budget. Created and launched club format product; grew sales $15 million.

Business Development Manager, National Accounts, 1994-1995

  • Created national accounts strategy; gained category management status across all 6 accounts.
  • Pivotal in increasing sales $40 million in 1 year. Grew sales $16 million with 2 product launches within Costco Wholesale.

HEUBLEIN, INC. - WINES DIVISION, 1990-1994
Chain Sales Manager, Major Brands, 1992-1994 District Manager, 1990-1992

  • Achieved market growth of 111% vs. company's 103%. Produced fastest-growing/highest-performing district within division.
  • Led divisional turnaround; increased volume, profit, commission volumes and total effectiveness of chain sales team.

Previous Sales/Marketing success, 1986-1990: Hershey Chocolate USA and Coca-Cola USA, Minute Maid Division.