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JEROME SMART
Results-driven
executive with leadership in business/product development, sales, marketing,
startups and P&L accountability.
Spearheaded $80
million sales increase in 2 years while taking 6 districts to top 10 performance.
Grew revenue from $55 million to $95 million in 2 years with key customers including
Sam's Club, Costco and BJ's.
Goal-oriented leader
with success in opening new markets, rejuvenating sales and exceeding objectives.
- Propelled region's
sales 18% to $1+ billion while increasing product profitability mix 18% within
competitive market.
- Generated $15
million incremental revenue by conceptualizing new packaging for existing
product lines.
- Increased revenue
$16 million with industry leader by successfully securing distribution channels
for 2 new products.
Tenacious achiever
who spurs teams to excellence and consistently increases revenue and profitability.
- Played key role
in driving revenue from $115 million to $175 million in 2 years.
- Pivotal in
growing national accounts volume from $225 million to $298 million in 1 year
through category management.
- Recruited to
lead turnaround of underperforming division; increased volume 33% and profit
38% in 1 year.
Innovator adept
at capitalizing on new business opportunities. Excellent communication, negotiation
and team-building skills.
MBA, General Management,
Southern Illinois University, 1994 ? BSBA, Marketing, University of Missouri,
1986
Licensed Real Estate Broker, Missouri, 2000
PROFESSIONAL EXPERIENCE
GIBRALTA HOMES,
INC., 2000-Present
Residential and Commercial Real Estate Development startup.
President
- Identified
urban development opportunities within St. Louis. Assembled sites for development/negotiated
JV agreements.
- Developed 13-unit
new-home community that is projected to generate $2.3 million revenue. Created
plans for Phase II.
RALSTON PURINA
COMPANY - GROCERY PRODUCTS DIVISION, 1994-2000
Director, Retail Development, Customer Development Group, Western Region, 1999-2000
- Led team of
7 managers, 6 regional brokers and 31 Western geographical managers to propel
sales to $1.05 billion.
- Managed $8.5
million budget. Met all 7 measures of profitability and performance affecting
37% of company volume.
Retail Development
Leader, National Retail Team, 1997-1999
- Directed staff
of 30+ managers and 4 brokers for up to 15-state region. Created all sales,
marketing and promotional plans.
- Increased region's
sales from $688 million to $888 million. Achieved 95% retail distribution
on all new introductions within 60 days.
Team Development
Manager, National Retail Team, 1996-1997
- Selected as
1 of 10 members of Executive Team to create company's national retail team;
reported directly to CEO
- Developed top-performing
sales force recognized for field sales promotion leadership by national industry
publication.
Team Leader, National
Accounts - Wholesale Clubs, Eastern Region, 1995-1996
- Increased regional
sales from $55 million to $95 million. Eclipsed company targets for sales,
profit and inventory turns.
- Managed $5
million promotional budget. Created and launched club format product; grew
sales $15 million.
Business Development
Manager, National Accounts, 1994-1995
- Created national
accounts strategy; gained category management status across all 6 accounts.
- Pivotal in
increasing sales $40 million in 1 year. Grew sales $16 million with 2 product
launches within Costco Wholesale.
HEUBLEIN, INC.
- WINES DIVISION, 1990-1994
Chain Sales Manager, Major Brands, 1992-1994 District Manager, 1990-1992
- Achieved market
growth of 111% vs. company's 103%. Produced fastest-growing/highest-performing
district within division.
- Led divisional
turnaround; increased volume, profit, commission volumes and total effectiveness
of chain sales team.
Previous Sales/Marketing
success, 1986-1990: Hershey Chocolate USA and Coca-Cola USA, Minute Maid Division.
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